CGV opens SCREENX and 4DX presales for Spider-Man

CGV said on the 6th that it is opening advance reservations for SCREENX and 4DX screenings of Spider-Man: Brand New Day. According to CGV, the SCREENX version is the first title under CJ 4DPLEX's 'Shot for SCREENX' initiative and the first Hollywood film to apply 'Shot for SCREENX'.

CGV said CJ 4DPLEX worked with Sony Pictures from the early production stage on Spider-Man: Brand New Day. CJ 4DPLEX took part directly on set and filmed scenes dedicated to SCREENX, the company said.

According to CJ 4DPLEX, previous SCREENX versions were made from completed films, but this film was produced through close work among the director, production team and CJ 4DPLEX from the planning and shooting stages with the SCREENX viewing experience in mind. The company said the approach will maximize action sequences from Spider-Man's web-swinging to high-altitude falls and add a vivid feel to the New York shown in the film.

Destin Daniel Cretton, director of Spider-Man: Brand New Day, said, 'For the first time, the CJ 4DPLEX team directly joined the production site and shot dedicated footage that can be seen only in the SCREENX format.' He added, 'Audiences will be able to enjoy a new and original cinematic experience in the film's key scenes.'

Jun Bang, representative director of CJ 4DPLEX, said, 'Spider-Man: Brand New Day is the first case of Shot for SCREENX, and it shows that CJ 4DPLEX is evolving beyond premium theater technology formats into a stage where it designs immersive cinema experiences with creators around the world.' He said the company will continue expanding collaboration with global studios and production teams to present SCREENX's technology and cinema experiences.

CJ 4DPLEX described itself as a global company specializing in premium theater technology formats, developing and operating formats including SCREENX and 4DX. The company said it currently operates a total of about 1,260 premium specialty screens in 75 countries, including about 480 SCREENX screens, and works with global theater chains and studios in major markets including North America, Europe, Asia and the Middle East.