U-Know's 'Time's Tickin'' MV draws praise for its concert links

SM Entertainment's music video for U-Know's solo single "Time's Tickin'" drew a wave of praise in its comments, with many viewers saying the song had already won them over when they heard it live. "The song is so, so good. The new track is great and the music video is well shot — it feels like an excellent piece of work," one viewer commented. Several said the clip made them want to return to his shows, with one writing, "Watching the MV makes me want to go to the concert again," while another noted they had missed the sold-out concert and hoped to attend the next one. International fans also checked in, with one asking, "How many international fans are here to support U-Know?"

Much of the discussion focused on how the video ties into his live show and a larger storyline. Several commenters said they only realized the concert's VCR was connected to the MV after watching it, with one calling it "a new surprise" and describing the release as "excellent." Others dug into the worldbuilding, asking about the relationship between "PROJECT26" and "NEXUS" and hoping U-Know would later explain the connections himself; one wrote, "There's so much to think about — there's not even enough time." Commenters likened the visuals to "The Matrix," reading it as a journey across time and dimensions, and repeatedly said he had "filmed another movie."

Praise for the performance ran throughout, with one viewer pointing to "the choreography expressing the clock hands at the end" and others calling the beat, visuals, lyrics and choreography all strong. Several returned to his long career — "He is still a legend after 20 years??? Wow," one wrote — while his fandom, Cassiopeia, pledged continued support. Some framed him as "the monarch on stage" (무대 위의 군주) and "a genius of effort," and one turned the track into a lighthearted anthem: "Here it is again — the song to listen to when you don't want to go to work" (회사에 가고 싶지 않을 때 들어야 할 노래).