JYP's 360-degree 'hey chat' clip has commenters doing a double take

A clip titled "hey chat," posted to JYP's official YouTube channel, drew attention in the comments as much for its format as its content: the video is interactive, letting viewers drag the screen to look around in 360 degrees. The most-liked reactions registered bewilderment, with the top comment reading "Son what is goin on" and another highly liked viewer writing, "I THOUGHT JYP GOT HACKED AGAIN I WAS LIKE WHT." A third asked, "WHY CAN I MOVE THEIR SCREEN HELLO? not me thinkin JYP got hacked again," while another said they were "soo confused" until they realized the video moves. Several others echoed the same first impression, with one adding they "never expected this from jyp him self."

The costumes drew their own thread of reactions, with one commenter writing "Ain't no way lexi's in that dino costume" and another flagging the same moment at the 0:19 mark. "Oh my what are these costumes lol," read one comment, while another suggested, "They should make a performance video with these costumes." The overall direction was amused praise rather than criticism — "They are so unserious lmaooo," one viewer wrote — and some framed the upload itself as the story, with one calling it "jype most creative marketing they have done" and another noting, "Love how JYP casually uploaded this on random Wednesday." One commenter summed up the tone: "This is gonna be on JYP's official youtube channel forever. Let that sink in."

Other comments turned into guides for the interactive feature, with one urging viewers to try swiping "up, down, left or right" to move the screen, and another pointing out that panning away catches the members "just staring at a wall." References to "Girlset" also ran through the thread, including "GIRLSET IS THE MINDSET" and "YES! GIRLSET! WAITING FOR CHAT!" Another comment credited the rollout to the label's U.S. arm, writing, "OH I LOVE HOW JYPE AMERICA IS FEEDING US!!"