ILLIT teaser sets the group in a rice paddy as commenters riff on the pun

The first teaser for ILLIT's #It'sMe places the members in a rice paddy wearing farmer hats, and commenters latched onto the "rice ambassador" framing along with the title's pun, since the Korean for "It's Me" (잇츠미) can be read with the word for rice (쌀). The most-liked reaction read "Imagine being a rice ambassador," while another wrote that the group's tie-up with Nonghyup (농협) surprised them: "I never expected illit to collab with a rice company." Several others leaned into the wordplay, with one saying "The 'It's (rice) Me' is really coming out for real, lol" ("드디어 잇츠(쌀)미가 진짜로 나오는구나 ㅋㅋㅋ") and others posting "ILLIT Rice ambassador, cool" and "First time seeing rice ambassador idols, kinda nervous."

From another angle, commenters framed the teaser as a comedy or variety turn and picked out individual members. One widely-liked comment ran through the lineup — "The return of oppa Wonhee, rizzer Iroha, cutie pie Moka, and the romance between Yunah and Minju" — while another simply called them "variety-show idols" ("예능돌이네 진짜"). The look drew its own thread, with viewers writing "Why do they look so cute with farmer hats?? I can't!!!" and "already cute" ("벌써 귀여움"), and one joked that "them rage quitting when they just started is so real." International fans left support messages in the comments, and several directed warm notes to Moka, one writing, "Moka, we miss you and you are so loved. Hope you are happy and healthy."