ILLIT's 'It's Me' teaser draws fan pride and rustic rice memes

The clip is a teaser for ILLIT (아일릿)'s new song "It's Me" (잇츠미), posted under a playful title framing it as a "rice-planting" request. The most-liked comment leaned into fandom identity, with one viewer writing, "Proof that u are illit's fan here." Anticipation ran high in the replies, as one commenter said, "It's Me is finally coming..." ("드디어 잇츠미가 나오는구나…"), and others logged their early arrival with "HERE BEFORE 3 HOUR" and "OOOOO IM EXCITED." Several also framed the wait as pure enjoyment, including one who commented, "STANNING ILLIT IS SO FUN."

A recurring meme played on the word "peak," which commenters stretched into a nickname for the group. Viewers left variations such as "ILLIT PEAKK," "PEAK PEAK PEAK" and "ILLIT❌❌ PEAKLIT✅✅," folding the group's name into the praise. The song title itself became a chant, with comments like "IT'S MEEE" and "잇츠 미!!!" repeated in the thread, alongside straightforward affection such as "I love ILLIT SO MUCH."

The teaser's rice-farming framing drew its own running joke, with viewers riffing on the rustic theme. One commenter quipped, "This place really knows how to sell it" ("이집 영업 개잘하네"), while another said they would "eat two bowls of rice while listening to It's Me." Others called the members "Nonghyup rice promo fairies" and asked for the song to be served up "nice and hearty," and one viewer said they would save the teaser to watch on a plane, adding, "thank you."