Korea Creative Content Agency pilots EDUKOCCA in Mexico

The Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency's Mexico Business Center have begun a pilot run of a 'K-content global education linkage program using EDUKOCCA' with Mexico Korean School, according to the agency.

The Korea Creative Content Agency said EDUKOCCA is an online education platform that provides practical training reflecting changes in the content industry brought by advances in AI. The agency said the pilot is the first case of applying EDUKOCCA at an overseas education site.

According to the agency, the program was prepared to raise K-content understanding among Korean school teachers who teach overseas Koreans and students from multicultural families, and to build a new model connected to overseas education sites. The agency described the pilot as a step toward extending K-content beyond cultural consumption into educational use.

The Korea Creative Content Agency said Mexico is one of the largest Hallyu consumer markets in Latin America, with continued interest in K-pop and K-drama. The agency said interest in Korean language and culture has also increased, alongside efforts to connect K-content with education.

According to the agency, the EDUKOCCA program is being offered to all teachers at Mexico Korean School. The main curriculum includes AI prompt engineering, generative AI content production, short-form content production, YouTube content production and understanding K-pop content.

The agency said participating teachers can choose 7 courses from fields including K-content, AI, video production, design and digital communication. It said the program is intended to help teachers understand content-industry trends and changes in digital education environments while strengthening content-use skills for classrooms.

The Korea Creative Content Agency said it built a dedicated online learning page for Mexico Korean School and is providing support including course linkage, enrollment-status management and completion management. On July 1, the agency said it held an opening event for the dedicated EDUKOCCA learning page at Mexico Korean School and conducted the first training for local teachers.

The director of the Korea Creative Content Agency's Mexico Business Center said, 'This pilot operation is the first step in expanding EDUKOCCA into overseas education sites, and through cooperation with Mexico Korean School we will establish a foundation for local educational cooperation beyond cultural promotion.' The director also said, 'We will continue to expand field-customized education programs so K-content can be actively used in education for overseas Koreans and multicultural communities.' The agency said detailed schedules and operation information for each course can be checked on EDUKOCCA at edu.kocca.kr.