Ahn Yoo-jung launches personal brand

Influencer Ahn Yoo-jung, who is in a relationship with broadcaster Yoo Byung-jae, has introduced a brand connected to her own name.

Ahn said on social media on the 10th, 'For the first time, I am trying to bring into the world not my name, but one feeling that has quietly built up inside me for a long time.' She said it was 'not simply a brand that makes pretty products, but a brand that contains my heart, thoughts, taste and standards.'

Ahn also said, 'I wanted to pour the time I built while running without rest through my 20s, and the precious money that carries my passion and sweat, into values and a direction I sincerely believe in.'

She described the launch as 'the biggest challenge I have begun with the time and passion of my 20s, and the life I will live from now on.' Ahn added that the brand may not yet be perfect, but said she was confident in its sincerity.

Ahn said she would build 'not a brand that is easily consumed and forgotten, but a brand people return to even as time passes, and not a relationship that ends with one purchase, but a brand that stays long in your daily life and memories.'

Ahn was the final winner on Love Catcher 4, where she was introduced as a beauty instructor and DJ. Yoo and Ahn have a 9-year age gap and have been dating since 2024.

This brand is the biggest challenge I have begun with the time and passion of my 20s, and the life I will live from now on.