Jay's 'rich laugh' leads reactions to ENHYPEN's 'CENTURIES' behind-the-scenes

ENHYPEN's official channel drew a rush of early viewers with "A Home for CENTURIES," a behind-the-scenes clip from the group's 'CENTURIES' film, and the most-liked comment marked the moment: "Who's watching this in the first five hours? Show your presence." Attention in the comments quickly settled on member Jay, with the second most-liked reaction pointing to the 1:08 mark: "The rich laugh — I'm dying." Another highly liked comment tied the styling to an earlier release, saying "the hair takes me back to the MANIFESTO era."

The "rich" framing spread through the comment section as a running bit rather than a one-off remark. "He is for real a CEO, a rich uncle," one viewer wrote, while another joked, "Real estate agent by day, K-pop idol by night." Several commenters echoed the image, describing him as "truly having an aura of a CEO," and one praised the delivery itself: "I just love how he did it all with a straight face — he's just so effortlessly funny." One commenter offered a light counterpoint, noting that "the rich laugh is his normal laugh, though."

The clip's concept drew its own thread of reactions as well. "This concept is so interesting," one comment read, and another said, "I can't be the only one who's really interested in this new concept/era of ENHYPEN." A timestamped comment at 0:17 looked back to an earlier era, with one viewer writing, "Jay, Future Perfect era come back." Overall the comments ran positive, mixing interest in the new concept with the rich-uncle joke that dominated the thread.