ENHYPEN's 'NOOMAX' film draws praise for Sunoo casting and surprise ending

HYBE's official ENHYPEN channel drew a wave of reactions with the 'NOOMAX' Film (ENGENE Ver.), a concept clip from the group's THE SIN : BLISS rollout that viewers described as a vitamin commercial fronted by member Sunoo. The most-liked comment read, "It's very fitting for Sunoo to have the vitamins commercial," while another top reaction joked, "Me: 'I'm not buying it.' ENHYPEN: appears. Me: 'Where's the checkout?'" Many commenters focused on Sunoo's visuals, with one writing, "Okay, who gave you permission to be that much attractive?" and another posting, "Wow, he really is that handsome" (와진짜잘생겼네진짜로). Several viewers called the casting deliberate, with one saying the group "found an ambassador who is perfectly fit."

Beyond the casting, the film's closing seconds became a distinct talking point in the comments. "The ending startled me," one viewer wrote, and another said, "The ending is absolutely crazy — I was not expecting that." Others praised the direction more broadly, with one commenting, "I am in love with this horror concept they have going on sometimes," and several finding the title endearing: "The name is so, so cute — 'NOOMAX'?" Commenters also pointed to specific moments, including the eye contact at the 0:05 mark, and one highlighted the casting logic: "The fact that they gave vitamins to Sunoo because he uses them daily — so smart." Overall the response ran heavily toward praise, with the surprise ending circulating as the clip's highlight and one commenter calling it "an ad I will never skip."